The Convention requires that States “shall endeavour by all appropriate means, and in particular by educational and information programmes, to strengthen appreciation and respect by their peoples of their cultural and natural heritage ….” and furthermore in article 27 that “they shall undertake to keep the public broadly informed of the dangers threatening this heritage….”.

Increased awareness by the general public of World Heritage Sites will serve to strengthen their position and enable them to meet the threat posed to their preservation for future generations.